Turn Online Behavior Into Revenue Growth
Datacy decodes billions of clicks, views, searches, purchases, and more to uncover the signals that drive consumers to engage, decide, and buy across every channel.
120+ Terabytes
Privacy-first consumer behavior interactions, growing daily
100+ Million
Consumer journeys decoded to power our decision models
1+ Billion
Intent signals tracked across searches to purchases, & more
WHO WE ARE
Datacy Is A
Unified Decision Intelligence Platform For Digital Commerce
Digital commerce has changed, but most insights have not. Today, AI answers, social proof, and platform-native behaviours drive more decisions than traditional advertising ever did. Datacy helps brands keep up by turning real consumer behaviour into decision-ready insights, so you can act faster, plan smarter, and stay ahead before competitors even see the shift.
Map the complete shopper journey, from first search to final purchase
Map the complete shopper journey from first search to final purchase, and pinpoint which moments, messages, or channels move shoppers from curiosity to conversion.
Understand and improve how you show up in AI results
Uncover how consumers search in AI tools like ChatGPT, Perplexity, and beyond. See how your brands, products, or categories appear in AI-generated results, then act on clear insights to win the next wave of digital discovery.
Know which platforms actually drive engagement, traffic, and sales
From TikTok to YouTube to Amazon (and more), discover which platforms and touchpoints are driving engagement and sales for your brand and your competitors. Then optimize the content, formats, and claims that engage and convert.
Spot the signals shaping your category before they go mainstream
Track the attributes, claims, ingredients and more driving driving category momentum. Stay ahead of emerging trends, whitespace opportunities, and shifting consumer preferences so you can align your product pipeline and shelf strategy with what consumers actually want next.
Pinpoint how your competitors are showing up and where you can win
Benchmark messaging, content, claims, engagement, and more across all shopper interactions. See which platforms, keywords, topics, and strategies your rivals are leaning into, then find the gaps, blind spots, and missed moments your brand can own to outperform them.
Map the complete shopper journey, from first search to final purchase
Map the complete shopper journey from first search to final purchase, and pinpoint which moments, messages, or channels move shoppers from curiosity to conversion.
Understand and improve how you show up in AI results
Uncover how consumers search in AI tools like ChatGPT, Perplexity, and beyond. See how your brands, products, or categories appear in AI-generated results, then act on clear insights to win the next wave of digital discovery.
Know which platforms actually drive engagement, traffic, and sales
From TikTok to YouTube to Amazon (and more), discover which platforms and touchpoints are driving engagement and sales for your brand and your competitors. Then optimize the content, formats, and claims that engage and convert.
Spot the signals shaping your category before they go mainstream
Track the attributes, claims, ingredients and more driving driving category momentum. Stay ahead of emerging trends, whitespace opportunities, and shifting consumer preferences so you can align your product pipeline and shelf strategy with what consumers actually want next.
Pinpoint how your competitors are showing up and where you can win
Benchmark messaging, content, claims, engagement, and more across all shopper interactions. See which platforms, keywords, topics, and strategies your rivals are leaning into, then find the gaps, blind spots, and missed moments your brand can own to outperform them.
HOW IT WORKS
Turning Clicks & Chatter to Actionable Signals
1
Track the Real Journey
We capture every step of the shopper’s path - from first Google search and ChatGPT query, to o TikTok and YouTube views, and ultimately to the final purchase - connecting all moments that matter into one clear story.
2
Enrich with Market Pulse
Our category-trained AI models extract intent signals that shape decisions.
We enrich these intent signals with behavioral signals from open web sources - reviews, social content, forums, and more - to deliver a multi-dimensional view of what drives discovery, engagement, and conversion.
3
Surface What Wins
We cluster billions of behavioral data points, turning them into structured signals tied to your category and shopper. These signals expose the patterns behind engagement, traffic, and conversion so you know exactly which messages, channels, and moments win or lose the sale.
4
Deliver Actionable Insights, Fast
With Datacy, insights are delivered in the format that fits your workflow - from quick answers via our AI assistant, to fast-turn business reads, to strategic deep-dives designed to support your biggest decisions. All insights are behavior-first, market-validated, and ready to drive results.
1
Track the Real Journey
We capture every step of the shopper’s path - from first Google search and ChatGPT query, to o TikTok and YouTube views, and ultimately to the final purchase - connecting all moments that matter into one clear story.
2
Enrich with Market Pulse
Our category-trained AI models extract intent signals that shape decisions.
We enrich these intent signals with behavioral signals from open web sources - reviews, social content, forums, and more - to deliver a multi-dimensional view of what drives discovery, engagement, and conversion.
3
Surface What Wins
We cluster billions of behavioral data points, turning them into structured signals tied to your category and shopper. These signals expose the patterns behind engagement, traffic, and conversion so you know exactly which messages, channels, and moments win or lose the sale.
4
Deliver Actionable Insights, Fast
With Datacy, insights are delivered in the format that fits your workflow - from quick answers via our AI assistant, to fast-turn business reads, to strategic deep-dives designed to support your biggest decisions. All insights are behavior-first, market-validated, and ready to drive results.
OUR SOLUTION
Not Just Another Dashboard - A New Way to See the Market, Your Customers and Your Brand
Power Retail Partnerships
Retail buyers want proof, not pitches. Datacy gives your sales team objective, shopper-backed insights to strengthen Joint Business Plans and retailer conversations. Show what’s driving conversion, how your brand is outperforming (or under-indexing), and what’s next in your category - all with data you can stand behind.
Fuel Campaign and PDP Optimization
Stop waiting for end-of-campaign reporting. With Datacy, you can see how shoppers are engaging in real time across PDPs, platforms, and messaging. Use these insights to refine your media strategy, update PDPs, and adjust targeting mid-flight based on what’s working now, not last quarter.
Spot Trends Before They Peak
Stay ahead of consumer demand by identifying emerging signals early - from rising search terms and content themes to behavioral shifts in category entry. Datacy tracks the earliest signs of change so you can move first on whitespace opportunities, trend-driven launches, and innovation planning.
OUR CUSTOMERS
Leading Brands Trust Datacy
“Collaborating with Datacy has been a truly invigorating experience. Their incredible flexibility and ability to craft custom dashboards have enabled us to easily understand the metrics that matter most. With an eye both on current and potential future developments, they give invaluable guidance as we keep pursuing growth opportunities - it's clear Datacy is invested in seeing our business thrive.”
Holly Oakes
VP of Consumer Marketing at A360 Media
“I was blown away by Datacy's analytics dashboards and their capacity to generate insights into customer behavior. They were able to provide us with deep consumer data allowing for better decision-making quickly and aligned with our data privacy requirements. Their speed and agility ensured the completion of our first project within weeks, taking on our feedback every step of the way.”
Jon Wright
Cultural Insights and Analytics Director at Initiative Media
“By leveraging Datacy insights, we initially set out to develop an eCommerce strategy. The data revealed a fascinating insight: the customer base we were focusing on wasn't our ideal target market! This discovery revolutionized our approach and enabled us to forge entirely new strategies for success.”
Courtney Williamson, Ph.D.
Founder & CEO at Abililife
Ready to understand how your consumers are making decisions today?
Let’s talk. We’ll show you what Datacy can uncover in your category and how fast you can put it to work.