How Abililife used Datacy to discover hidden opportunities in the market
Abililife is dedicated to improving the lives of senior citizens and those dealing with neuromuscular conditions. By offering revolutionary biomedical technology designed to boost stability, posture, and overall well-being, they're on a mission to provide an invaluable aid for reinvigorating clients' everyday experiences.
The challenge
In order to better understand the consumer landscape beyond its traditional target audience, Abililife sought market insights. Having a premium product at a higher price point meant they needed to understand their current target customers better and where to expand their market next.
Our approach
Defined a cohort of consented individuals based on age, geographic location, income level, behavior and interests to track their online habits and overall customer experience journey, representing mass buyer behavior.
Produced monthly tracking reports of customer behavior, including trend reports of men vs. women purchasing behaviors, customer journey maps, keywords, and other insightful data to help define target customer buying habits.
Provided real-time insight into customer journey relating to specific purchase habits of individuals surrounding related and competing products and services.
Provided notification when trends were identified and shifting in the market.
Provided analysis to help the client understand why there are shifts and what action should be taken.
Provided analysis of online journey versus the competitor's online journey
How the consumer engages with competitor sites, offering more insight into the competitor's purchase journey for customers.
“By leveraging Datacy insights, we initially set out to develop an eCommerce strategy. The data revealed a fascinating insight: the customer base we were focusing on wasn't our ideal target market! This discovery revolutionized our approach and enabled us to forge entirely new strategies for success.”
Courtney Williamson, Ph.D., Founder & CEO at Abililife
The impact
New market identification
Discovery of new market (corporate customers) through 360° real-time consumer behavior tracking
Sales increase by 25%
25% increase in sales revenue by tapping into the new lucrative business of bulk purchases
New sales strategy
Bespoke sales strategy to capture new markets, leading to increased output and reduced costs
Deep market knowledge
Gaining a deep understanding of the market through unrivalled competitor and buyer journey analysis
“Partnering with Datacy has been a real game changer. The platform is transforming our understanding of customers. With the insights offered, we can access hidden markets that would have otherwise gone unnoticed – and this new-found knowledge has proven to be invaluable for us! Our sales figures are a testament to its success.”
Courtney Williamson, Ph.D., Founder & CEO at Abililife
Our service
Access to our community of 2.5 million consumers and growing
Bespoke persona identification and matching
Consumer cohort provision and maintenance
Access to Monthly Tracked Customers (MTC)
Competitor engagement and analysis
Detailed analysis of consumer buying journeys
Trend and sentiment identification and analysis
360° real-time insight into consumer behavior
Targeted surveys linked to observed behavior
“Thanks to our partners at Datacy, we are now able to gain access and insight into previously unknown markets. This newfound knowledge has been extremely beneficial for us; as a result of this partnership, we have gained invaluable understanding regarding both the industry and customers alike — leading directly to improved sales! Our collaboration with them truly is transforming how our business operates.”
Courtney Williamson, Ph.D., Founder & CEO at Abililife